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    从“球迷”到“新部落”:乒乓球“饭圈”的变迁逻辑、失范风险与共治路径

    The Evolutionary Logic, Anomie Risks, and Collaborative Governance Pathways of the Table Tennis "Fandom":From "Fans" to "Neo Tribe"

    • 摘要: 数字技术对体育生态的深度重构推动了乒乓球“球迷”向组织化、情感极化、符号消费化的“饭圈”形态转变。基于新部落主义理论视角,系统分析乒乓球“球迷”转向“饭圈”的形态、动力及隐忧。研究发现,粉丝情感、平台算法与商业资本相互交织、动态耦合,共同推动乒乓球“球迷”向“饭圈”转变。这一转变经历了聚集方式、符号话语、情感表达及互动仪式的四重变迁,最终形成了流动化、符号化、情感化和仪式化的“新部落”。在此过程中乒乓球“饭圈”也引发了非理性应援干扰赛事秩序、网络暴力侵蚀公共空间、偶像神化消解体育价值的群体失范行为。基于此,从粉丝情感、符号互动、法治监管等多维度提出规制乒乓球“饭圈”乱象的多元共治体系,以推动乒乓球“新部落”的健康发展。

       

      Abstract: The profound reconstruction of the sports ecosystem by digital technology has driven the transformation of table tennis "fans" into an organized, emotionally polarized, and symbol-consuming "fandom". Based on the perspective of the new tribalism theory, this paper systematically analyzes the manifestations, driving forces, and hidden risks of the transformation from table tennis "fans" to "fandom". The research reveals that fan emotions, platform algorithms, and commercial capital are intertwined and dynamically coupled, jointly fueling the transformation of table tennis "fans" into "fandom". This transformation has undergone four major changes in aggregation methods, symbolic discourse, emotional expression, and interactive rituals, eventually giving rise to a fluid, symbolic, emotionalized and ritualized "neo-tribe". During this process, the table tennis fandom has also triggered group anomic behaviors including irrational fan support disrupting the order of events, cyberviolence eroding public space, and idolization undermining the value of sports. Accordingly, a multi-dimensional co-governance system is proposed to regulate the chaos in table tennis "fandom" from the perspectives of fan emotions, symbolic interaction, and legal supervision, in order to promote the sound development of the table tennis "neo-tribe".

       

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